Sarah M. J. Schreiner

Sarah M. J. SchreinerSarah M. J. SchreinerSarah M. J. Schreiner

Sarah M. J. Schreiner

Sarah M. J. SchreinerSarah M. J. SchreinerSarah M. J. Schreiner
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Conversation Design

Everybody and anybody thinks they know about AI these days, and heck, they probably do know a bit... exactly enough to be dangerous. 


With the proliferation of Chat GPT and smart assistants we're in the AI boom, not unlike the internet boom of the early 2000's. I started with the basics.

Learn about Instructional Design

Conversation Designer

My Chatbot Design Strategy

Learn more about my strategy for conversation design 

Read about how I determine what to automate, design my flows, and measure chatbot performance.

My Bots and Flows

Learn how to chat with my bots

Get a sneak peek into content I've developed professionally, and the way I think through intent automation.

My Impact

Containment

Containment

Containment

Helping Users Help Themselves  


  • Increased total containment from our agent by 2.5% in 2020


  • Contained 50% of our users on our most recent experiment, saving +30,000 last quarter; projected $1.1 million savings annually

Accuracy

Containment

Containment

Questions Get Relevant Responses


  • Utilized confidence thresholds and training strategy updates to grow from 67% to 80% accuracy over 2 years


  • Advocated for users, putting the work on conversation designers to do better, rather than blocking escalation

Helpfulness

Containment

Helpfulness

Using Explicit Data to Improve

  • Increased total explicit helpfulness ratings by 3% in 2020


  • Coordinated and consulted with stakeholders and care agents to ensure content was vetted prior to launch

Coverage

Architecture

Helpfulness

Content: Quantity & Quality


  • Mined user data for automation opportunities & managed +100 Dialogflow intents 


  • Created +50 administrative & self-help conversations

Architecture

Architecture

Architecture

Architectural Achievements


  • Designed GoDaddy's most complex troubleshooting conversation to date


  • Orchestrated multi-bot architecture consolidation to ensure content first pattern

Bots

Architecture

Architecture

Automated Agents


  • Coordinated initial launch of GoDaddy's help bot, delivered 3 A/B tests in 2 localized markets, & migrated from a custom-built container to a 3rd party integration


  • Created portfolio bot using Dialogflow, chat with it here.

Understanding Bot Communication

UX engagements are at the mercy of communication limitations and human psychology. 

I discuss the limits of bot communication, and why they matter in my GoDaddy webinar on Writing Helpful conversations.