Course Aims
In less than an hour, I intended to teach the student how to publish a one page website they'd be proud to send people to. By the end of this course they should be able to:
- Set up a web page using GoDaddy's WYSIWYG website builder
- Create a beautiful header
- Write a description of who they are
- List what they offer
- Display their contact information
- Publish the site they'd built on a custom domain
Experiment Objectives
We were asking learners to search for help and without providing a single single source of education that walked them through what they need to do, how to do it, and how to do it well.
We wanted to prove that there was an appetite for interactive guidance and would prove that by showing higher engagement with lower contact rates.
Course Aims
This course breaks down the steps to use Websites + Marketing's e commerce tools to showcase and sell physical and/or digital products. In 6 short lessons, the learner should know how to use Websites + Marketing to:
- Create product listings for a digital store
- Promote those products on their website
- Configure and charge the correct sales tax
- Take payments, send order confirmations, and process refunds
- Set up shipping methods and communicate their policies
- Test and launch their e-commerce store
Experiment Objectives
Having proven that there is an appetite for interactive guidance we aimed our next experiment at improving activation rates on our Online Store.
We expect that by providing this same type of guidance to customers who are looking to build a store (as we did for customers setting up their first website) we will see an increase in the treatment population publishing an operational online store.